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webflow localization custom thumbnail

Webflow Localization: A Comprehensive Guide for Going Global

Date
July 22, 2024
Time reading
6min
Table of contents

Does Webflow support localization?Even the most stunning website can fall flat if the user experience feels foreign. With Webflow Localization, you can transcend language barriers, no matter where your visitor lands from. Intrigued? Let's delve deeper.

How Does Website Localization Work? 

Website Localization is all about tailoring your website to match the language of your target audience, understanding their preferences, and showing them you care enough to speak their language, literally and figuratively. 

Imagine having your website greet visitors in their native language, using idioms and phrases that truly connect with them, making them feel understood. Using the right currency symbol, avoiding culturally insensitive jokes, and even tailoring layouts for different reading directions – these details show your audience you're not just throwing a generic website at them, you're trying to connect. 

Now, you might have some questions. Let's dive into some of the most frequently asked ones.

Does Localization Help SEO?

SEO is a constant battle for search engine glory, and forget about ranking high if you're only speaking one language. Here's why:

  • Local keywords, relevant cultural references – these all send positive signals that your website deserves a higher ranking.
  • Localized content resonates with users, boosting engagement – a major SEO win.

On a side note, our experience shows that websites with bad localization often suffer in search results.

How Long Does It Take to Localize a Website?

This is a tricky one. Localization takes time, and here's what affects the process:

  • A small business website will be quicker to localize than a complex e-commerce giant.
  • The more complex the content, the longer it takes to translate and adapt culturally.
  • The more languages you tackle, the more time it takes. 

Patience is key, friends! 

Remember, investing the right amount of effort in localization will ensure your website speaks volumes (in all the right languages) to your international visitors.

What Is The Difference Between Website Localization and Website Translation?

Okay, let's cut through the jargon. We've got translation, localization, internationalization, and globalization floating around – and they're not interchangeable.

  • Translation is the most straightforward: swapping words in one language for their equivalent in another. It's essential, but it's just the starting point.
  • Localization is where the real magic happens. It's not just about language, it's about culture, context, and user experience. You've got to adapt jokes, cultural references, and even the color palette to resonate with the local audience.
  • Internationalization is about future-proofing your product. You're creating a flexible foundation that can easily adapt to new languages and markets without major construction. 
  • Globalization is the big-picture strategy. It's less about the specifics of language and culture and more about positioning your brand for international success.

Why Webflow Is The Best Choice For Localization? 

When it comes to website localization, Webflow stands out as a top choice. Here's why:

Benefit Description
Higher SEO rankings Optimized for region-specific keywords and phrases. Improved visibility in local search results.
Enhanced brand image Accesses new demographics by breaking language and cultural barriers.
Expanded audience reach Accesses new demographics by breaking language and cultural barriers.
Increased customer engagement Improves user experience through native language and cultural relevance.
Alignment with local buying habits Tailors website to regional preferences and behaviors.
Competitive advantage Distinguishes brand from competitors through cultural relevance and accessibility.

So, how does localization translate (pun intended!) these goals into reality? 

Here's a breakdown of its key features that empower seamless website localization and ensure your global design efforts hit the mark:

Feature Description
Global Styling Control Webflow lets you set global styles for fonts, colors, and layouts, ensuring your website stays cohesive across languages.
SEO Focus Webflow's language-specific SEO settings let you optimize your site for each language, making sure your masterpiece gets discovered by everyone, from Tokyo to Timbuktu.
Form Submissions Webflow's multilingual form support lets you customize confirmation messages in each language, creating a seamless and personalized experience.
Automated Global Backups Tailors website to regional preferences and behaviors.
Competitive advantage One accidental click on "translate to Chinese" won't send your website into oblivion. Just revert to a previous version, and the crisis is averted.
Collaborative Workflows Real-time updates and team chat keep everyone on the same page, ensuring your website doesn't turn into a multilingual game of telephone.

The key takeaway? If you're ready to build a website that resonates on a global scale, Webflow is a powerful platform to consider. Its flexibility and design capabilities make it an ideal choice for creating stunning, multilingual experiences. 

For inspiration, check out our blog post featuring 11 Best Webflow Website Examples in 2024.

Screenshot of Haelan localization in Webflow
Screenshot of Haelan localization in Webflow

What is the Difference Between Webflow Localization and Weglot?

Both Webflow Localization and Weglot are strong contenders in the website localization arena. 

Here's a breakdown of their key differences:

Feature Webflow Weglot
Integration Built-in, one-stop solution Third-party tool
Customization High customization, ideal for design control Standardized approach, efficient for basic needs
Best for Businesses already using Webflow who prioritize design control Businesses using various platforms who value ease of use and efficiency

The best choice depends on your specific needs. If seamless integration and ultimate design control are your priorities, Webflow Localization might be your champion. 

Is Webflow Localization Worth It? 

Webflow Localization is a subscription-based service, and the cost depends on factors like the number of languages you need and the level of customization.

Screenshot of Webflow Localization pricing

Ultimately, the decision of whether Webflow Localization is worth it depends on your budget and your global ambitions. But if you're serious about reaching a wider audience and taking your website to the next level, it's definitely worth considering.

Wisdom Corner: Yes, Website localization is an investment. But the potential return –  increased global reach, better SEO, and happier international customers – can be huge. 

Final Words

Going global isn't just about slapping a Google Translate sticker on your website and calling it a day. While translation is foundational, it's merely the starting point.

Truth be told, attempting to handle localization alone can be overwhelming. To truly connect with international audiences, businesses must adapt their content, design, and even functionality to resonate with local preferences. This level of customization demands expertise and resources. That's why partnering with one of the best Webflow agencies out there with localization expertise is a smart move.

We've seen firsthand how powerful localization can be. Let's work together to create a truly global impact. Contact us today to unlock your brand's full potential!

P.S. Want proof? Check out Haelan's website – a project we're particularly proud of. It's a showcase of Webflow localization done right.

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Still have questions? Find answers here.

Does Webflow support localization?

Yes, Webflow offers built-in localization features! You can create multilingual versions of your website, manage different languages, and customize content for specific regions.

What is the difference between Webflow localization and Weglot?

Webflow localization is a native solution within the Webflow platform. It allows you to manage translations and some basic cultural adjustments directly. Weglot is a third-party integration for Webflow. It offers advanced features like professional translation services, machine translation, and more comprehensive cultural customization options.

How do I localize my website?

Webflow provides a user-friendly interface for localization. You can set up different locales, translate content, and customize design elements for each language.

What is web app localization?

Web app localization isn't just about translation. It's about adapting your app for a specific market. This means translating text, adjusting visuals and formats for cultural relevance, and ensuring technical functionality across languages. The goal is to make your app feel familiar and user-friendly for international users.

How does localization work?

The process involves several steps. First, you research your target market and prepare your app for translation. Then, text content is translated, and layouts are adjusted for different languages. Finally, everything is rigorously tested before launch, and you'll need to be prepared for ongoing updates.