The Best 15 SaaS Pricing Page Examples [2024]

What Makes a Pricing Page Truly Great?

We've taken a deep dive into the pricing pages of industry giants like MailChimp, Figma, Slack, and more. But what valuable insights did these conversion champions reveal? 

Let's crack open the treasure chest and unveil the key takeaways. Firstly, it’s time to banish the idea of your pricing page being the dusty corner of your website overflowing with random price tags. Now, here's how to craft a masterpiece, from the layout to the wording:

• Clear Pricing

Users need to see exactly what they’re paying for instantly.

• Comparison

You should make comparisons easy between different tiers. Share the value addition in simple text.

• CTA Placements

Your CTA buttons should be strategically placed to facilitate a quick decision.

• Trust Elements

Use trust badges and testimonials to help build customer trust.

• Options for All

Ensure that the pricing page remains approachable to both casual users and enterprise customers.

Now, without further delay, explore these 17 exemplary SaaS pricing page examples that will inspire you to revamp your website.

Webflow: Simplicity at its Best

Seriously, clean and clear design is underrated. Webflow's pricing page is like a breath of fresh air – no clutter, no confusion, just a straight shot to understanding what they offer. 

If you're looking for inspiration on how clean design can translate into stunning websites, check out some of the Best Webflow Website Examples – a testament to the power of this platform.

Honesty Corner: We wouldn't mind if all pricing pages were this clear.

MailChimp - Email with a Dash of Charm

Who says B2B can't be playful? MailChimp consistently nails brand personality, and their pricing page is no exception. 

Figma: Design Within Reaches

We gotta say Figma's pricing page is easy on the eyes. It's clean, organized, and uses visuals effectively to showcase the value of each plan. Plus, the comparison table is a godsend for anyone who hates decision fatigue (we've all been there!).

If you're looking for inspiration to get started, check out some of the Best Figma Website Templates.

Honesty Corner: Minimalism can sometimes leave users feeling lost, but Figma strikes the perfect balance.

Semrush: A Buffet of Data

Semrush doesn't mess around with hiding information. Their pricing page lays it all out on a silver platter, with a slick slider that lets you compare plans without getting lost in the weeds. Plus, the user testimonials are like the sprinkles on top – social proof that adds a dash of trust.

Slack: The Art of the Value Proposition

Slack's pricing page goes beyond just listing features and prices. They weave a narrative, explaining how each plan caters to different team needs, making the whole process feel less like a sales pitch and more like a collaborative effort. 

Jasper: Friendly Features

Jasper's pricing page ditches the formal jargon and speaks to you like a friend. It's a conversation about your content creation woes, not a lecture on their features.  It's disarmingly effective and makes you feel like they actually get it.

Honesty Corner: In a world of overly technical marketing speak, Jasper's casual approach is a breath of fresh air.

HubSpot: Plan-o-Plenty

HubSpot's pricing page is like a choose-your-own-adventure for marketing tools. It caters to a variety of needs, with separate hubs for Marketing, Sales, and Customer Service. If you enjoy a good spreadsheet or a complex flowchart, this might be your jam.

Honesty Corner: There's a fine line between offering flexibility and giving users decision fatigue. For those who don’t love a lot of options, this could be a little too much.

Adobe: A treasure trove of creativity (and a price tag to match)

Adobe offers a wide range of creative applications, making their pricing a complex beast. But fear not, they break it down into clear categories (photography, design, etc.) and even offer some free trials. 

Honesty Corner: While the creative power is undeniable,  individual plans can get expensive, so be sure to choose wisely based on your needs.

Salesforce: Choose Your Adventure

Salesforce’s pricing page is an interactive story where you pick your path right at the beginning, sort of like a Choose-Your-Own-Adventure book. It’s personalized and directly addresses your needs from the get-go.

Honesty Corner: While the customization is great, it can feel overwhelming. We recommend having a clear idea of your business needs before diving in.

Google Workspace: The Power of Blue

Google Workspace’s pricing page knows that less is more. It’s all about the power of blue – serene, trustworthy, and professional. 

Zendesk: Up, Close, and Personal

Zendesk's split approach for sales and service keeps things organized, and their pricing is refreshingly straightforward. The UX is smooth, and the pricing is clear. No hidden fees or surprises here.

Squarespace: Picture Perfect Pricing

Squarespace keeps their pricing page clean and straightforward, letting the website examples speak for themselves.

Honesty Corner: If you're willing to pay a slight premium for a user-friendly experience with beautiful templates, Squarespace could be a great fit. However, if you're on a tight budget and prioritize raw functionality, consider checking out Top Squarespace Alternatives to compare features and pricing before making your decision.

Notion: The Neat Notes

Notion’s page exudes cool. It’s like walking into a hip little café where you write down your order, notes, and your next big idea. Their graduated pricing plan makes it easy to see what's within reach.

Asana - Task It Easy

With its minty colors and organized layout, you can feel the zen in Asana's pricing page. It’s an invitation to clear the clutter and get down to the business of tasks, made easier with compelling CTA tags and visual guides.

Spotify: Something for everyone

Spotify’s pricing page reads like a playlist – different strokes for different folks. The tiered offerings are set up to meet every user's musical needs, each with its own mood and reason to hit play.

What Makes a Pricing Page Truly Great?

We've taken a deep dive into the pricing pages of industry giants like MailChimp, Figma, Slack, and more. But what valuable insights did these conversion champions reveal? 

Let's crack open the treasure chest and unveil the key takeaways! Firstly, it’s time to banish the idea of your pricing page being the dusty corner of your website overflowing with random price tags. Now, here's how to craft a masterpiece, by mastering The Key Elements of a SaaS Pricing Page, from the layout to the wording.

• Crystal Clear Pricing

No one wants to decipher cryptic symbols or navigate a pricing labyrinth. Users need to see what they're paying for at a glance, with clear pricing presented in a well-designed Layout.

• Tiered Transparency

Highlight the value jump between tiers with simple, bullet-pointed text. Information about features included in each plan should be clear and concise. No one wants to read a pricing page novel.

• Call-to-Action (CTA) Buttons

Don't be shy! Place those "Upgrade Now" buttons strategically, make them clear, enticing, and impossible to miss.

• Trustworthy Touches

Testimonials and trust badges are your secret weapons. They're like having satisfied customers whispering sweet nothings about your service in your user's ear.

• Catering to the Crew

Remember, you've got a diverse audience. Casual users might just need a basic plan, with a clear Billing Frequency option that suits them. Enterprise clients crave the VIP treatment, so ensure your higher tiers offer the features and support they need.

• Free Trial or Demo Options

Lower the barrier to entry! Consider offering Free Trial or Demo Options to give users a taste of your service and nudge them towards becoming paying customers.

In summary, a SaaS pricing page is a strategic blend of design and information that compels users to join the winning team (your paying customers, of course). The message is clear: Good Design is Good Business.

Final words

Here's the thing: pricing pages shouldn't be an afterthought slapped together in five minutes. They're a chance to tell your brand story, showcase the value you bring, and most importantly, convert those curious visitors into paying customers. Who knew pricing could be so darn exciting, right?

Pricing doesn't just have to be a button to push, it's an experience to craft.

Now, we're not saying every page needs to be a full-blown interactive experience (although, some of those can be pretty awesome). But a little effort goes a long way.

Ready to sprinkle some of that magic on your own pricing page? We offer web design services that can help you craft a user-friendly and conversion-focused experience.  

Let's chat about your project! Reach out to our team today.